Event Schedule

8:30AM - 9:00 AM

Registration

@ Grand Lobby
9:15AM - 10:05AM

The Economics of Marketing, Sales, and Product Alignment

by Ally Motz
10:10AM - 10:40AM

Case Study - Demand Generation & Revenue Operations

by Tyler Lessard
20 min break
11:00AM - 11:50AM

Good Content vs. Good Enough Content: A Fight for Sore Eyes

by Ann Handley
11:55AM - 12:55PM

LUNCH

& sponsor networking
1:00PM - 1:40PM

Panel - In the heads of a CMO: What's the biggest gap in B2B Marketing

1:45PM - 2:15PM

Case Study - Uberflip

by Yoav Schwartz
20 min break
2:35PM - 3:25PM

Hacking Marketing: The Amazing Convergence of Marketing & Software

by Scott Brinker
20 min break
3:45PM - 4:15PM

Case Study - B2B2C

WITH MC Mike Tennant Writer / Producer
CBC’s The Age of Persuasion