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Ally Motz SiriusDecisions DOWNLOAD TALK
Scott Brinker Chief Martec DOWNLOAD TALK
Yoav Schwartz Uberflip DOWNLOAD TALK
Tyler Lessard Vidyard DOWNLOAD TALK
Truman Tang Influitive DOWNLOAD TALK

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Expert advice, cutting-edge ideas, and measurable results. It’s time to make your marketing work harder and build business. It’s time to get better.

Challenged. Connected. Inspired.

Why you should attend

  • Get up to date with what’s happening with Canadian B2B statistics and trends and in global markets
  • Learn from Canada’s top B2B Chief Marketing Officers about how they address fast-changing challenges such as technology tools, marketing and sales alignment, exchange rates, talent recruitment
  • Hear international speakers share their successes in applying content marketing and social media to engage qualified prospects that generate sales
  • Identify technologies and tactics you don’t use yet but could boost your marketing ROI
  • Align marketing and sales to create more effective teams
  • Raise your strategic and tactical plays to world class levels

3 World-Class Keynote Speakers

Ally Motz SiriusDecisions ... 9:15AM - 10:05AM The economics of marketing, sales and product alignment
Ann Handley Marketing Profs ... 11:00AM - 11:50AM Good content vs. good enough content: A fight for sore eyes
Scott Brinker Chief Martec ... 2:35PM - 3:25PM Hacking marketing: The amazing convergence of marketing and software

Panel Discussions

Chief Marketing Officers, Audience Access and Technology Solutions Providers and Agencies debate their approaches to present and future B2B marketing challenges

Case Studies

Marketers and agencies co-present how they got ahead of the game with measurable strategies.

We’re all marketers

Do you have direct or indirect responsibility for creating and keeping business customers? Then you’re a marketer. Executives, sales, distribution, production and product development — all are welcome. Join us at Better B2B Marketing 2016 and hold your marketing people accountable for a more successful future.

February 29, 2016

8:30 A.M - 4:30 P.M

The International Centre

6900 Airport Road
Mississauga, Ontario
Canada L4V 1E8
Conference Centre Entrance